Do you enjoy making music? If yes, we definitely understand you because it’s one of the most rewarding things you can do in life. It gives you the pleasure of creation and lets you express your deepest thoughts, ideas, and feelings. However, finding your place in the music sun is everything but easy.
An industry report conducted by the Next Big Sound shows that over 90% of all artists worldwide can be considered undiscovered. What does it mean? Well, most musicians simply cannot win over the new audiences and increase the number of listeners.
The competition in this field is extremely harsh, so you should try to use state of the art marketing channels in order to reach the target audience. It’s a long and challenging process, but we will help you get through it by presenting the eight best ways to promote your music in 2019.
Pros and Cons of Making Music in the Digital Age
Knowing the benefits and disadvantages of the modern music industry is necessary if you want to understand how and why some channels of promotion work well. Without further ado, here are the top three pros of making music:
- Availability: Today, almost everyone has access to music recording tools and instruments.
- Discoverability: With billions of Internet users being active on a daily basis, you can reach out to your audience almost instantly.
- Fan engagement: Music forums and social networks allow you to interact with fans or colleagues and exchange valuable ideas.
Let’s check out the cons of being a musician in the 21st century:
- Competition: As the music-making process is getting widely accessible, the competition is also booming.
- Free music: Most of the music is now available free of charge.
- Piracy: Peer-to-peer networks and piracy can jeopardize entire campaigns by sharing unauthorized content.
Practical Tips to Popularize Your Music
Now it’s time to focus on practical suggestions on how to popularize your music. We selected eight tactics that proved to be most effective, so let’s check them out:
- Launch a website
Every serious organization, band, or musician has to build a good-looking website. We live in the digital era where everyone starts searching for people and things online, so you cannot afford to waste this mechanism of promotion. All you need to do is publish some interesting content and respect the fundamentals of search engine optimization. Your website must contain some basic pages such as Home, About, Contact, Discography, Tour Dates, Photos, and Blog.
- Write blog posts
Speaking of blogs, this feature deserves an explanation of its own because it’s critical to the success of your website. First of all, it strongly affects your search engine ranking. Secondly, it gives you the opportunity to establish yourself as the key opinion leader in your genre and earn a lot of followers. As soon as people notice your knowledge and exquisite taste in music, you can expect them to check out your songs as well.
- Exploit social media
Social media gather more than two billion daily active users. Wondering whether it can help you attract new listeners is like asking how a degree helps to achieve career goals. The advantages of using Facebook, Instagram, and similar platforms are obvious. For instance, U2 has over 17 million followers on Facebook alone. Okay, it’s not easy to reach their level of popularity, but it shouldn’t stop you from creating account on popular networks.
Did you know that users watch more than five billion YouTube videos every day? Needless to say, the largest video-sharing platform is the way to go for all of you musicians out there. If you haven’t created your own account already, don’t hesitate to do so immediately. After all, if Gangnam Style could have accumulated over three billion views, why wouldn’t you hope for some nice YouTube figures?
- Direct emails
Emails are one of the most popular tools of communication globally, which is why musicians use email campaigns to approach listeners. There are two basic email marketing models: sending newsletters to your audience and sending sample songs or albums to recording companies.
But you have to make every email flawless, so we suggest you hire professional services to help you:
- Myassignmentwriting: This service will eliminate spelling and grammar errors from your emails.
- Grammarly: If you want to proofread emails automatically, try Grammarly.
- Ninja Essays: In case you don’t know how to write an attractive email, you can hire specialists from this writing agency.
- Hemingway: It’s a great app that helps you improve the readability of email messages.
- Start streaming
Today, rarely anyone downloads music anymore. Everybody switched to streaming services and you need to take advantage of platforms like Spotify or Apple Music. This is an excellent marketing tool for newbies because almost all streaming services create weekly lists of new musicians, so you can expect to earn more followers.
Professional collaboration is yet another way to promote your music in 2019. The idea is simple: you and your colleagues have different target groups, so you can introduce each other to new audiences. The best solution is to collaborate with a musician who nurtures a similar but not the same style as you.
- Go live
The last tip on our list is important in 2019 and it will remain important forever. A musician needs to play gigs regularly because it’s a surefire way to get the audience acquainted with his/her music. It’s the foundation of musicianship, so make sure to go live as frequently as possible.
Playing music is a rewarding activity, but it takes a lot of hard work to grab the attention of your audience and popularize your songs. With so many online tools and channels available out there, it’s not easy to create the most productive marketing plan. In this post, we showed you the eight best ways to promote your music in 2019. Make sure to use our suggestions, but feel free to write a comment if you have any other tips to share with our readers!
Cathy Baylis is a freelance content writer at Bestessayservicesreview.com specializing in personal growth, career development, and leadership. Writing is not only her hobby but profession at the same time. She loves sharing her interests with readers, and she has something to say, for sure.[from http://bit.ly/1n4oEI8]