Thursday, April 18, 2019

Nine tips to help media and marketing pros boost their efficiency | Advertising Age

Whether it’s a tech-based trick or a workflow philosophy, successful leaders in the marketing and media industry tend to find the most efficient and productive ways to help their teams manage projects and boost the bottom line. In today’s industry, optimum efficiency is not just an ideal but a necessity for a variety of media to tailor messaging, extend client rolls, and compete in a crowded marketplace.

Below, nine experts from Ag Age Collective share their tips, ranging from big-picture planning to the smaller details, for improving efficiency and productivity in the industry.  

1. Have a guiding vision for prioritization and sequencing.

Leaders need to understand the most critical work for their organization, team and themselves and then ensure they are approaching that work in the proper sequence to effectively get it done. Equally important is clearly articulating what you, your team and organization are not going to do — all aligned to a compelling vision so leaders and their teams know what’s important and what’s not. - Greg Perotto, Hootsuite

2. Turn to a to-do list with pressing projects on top.

I’m a huge fan of having a to-do list! I think it’s a simple and practical way to organize and prioritize to be more efficient with my time. I usually start my day with either the task I’m dreading the most, to get it out of the way, or a task that is needed for a team to continue a project. - Samantha Jahnke, OMD

3. Tighten meeting times to free up creativity.

Cut ongoing meeting time by 50 percent to allow for more time to ideate and less time for just checking off lists. This revised approach has given my teams the opportunity to use the meeting time more efficiently as well as the time to think and to come to each meeting with a focused purpose and some new ideas. It also makes the calendar a little more bearable each day. - Maggie O’Neill, Peppercomm

4. Listen to your stakeholders to learn how to reach your goals.

Leaders can improve efficiency and productivity by listening — to consumers, to their teams, to the general climate of our society. Often leaders are head-down focused on revenue goals when in reality these trends and outside influences can impact those goals. - Kelly Ehlers, Ideas That Evoke

5. Create a map to where you want to be and stick with it.

Clearly define the vision, mission and overarching business strategy and lock it for a set period of time. Amazing marketers push the same rock up a hill with an infinite slope and without great direction and alignment at the top. Rework, scrapped projects and wasted effort are extremely prevalent and lead to poor results and, eventually, employee turnover. - Chris Moody, Cheetah Digital

6. Remember that your measurable metrics point the way to sales.

Marketing leaders should focus on very tangible and measurable metrics to stay efficient. Too many marketing leaders are still focused on intangible brand-related metrics that don’t directly translate to sales.- Michael Lisovetsky, JUICE

7. Stop second-guessing yourself.

The talk about efficiency is a complicated one, but the simplest way to become more efficient is to make decisions precisely and own those decisions. When our leaders start to second-guess every decision they make, we find that efficiency drops at a high rate. - Rajan Patel, Framework LA

8. Stay in the know through newsletter subscriptions.

The digital marketing world runs 24/7 across all time zones and is an ever-evolving landscape with new strategies and fresh competition emerging every day. A simple way to stay privy to new trends is to subscribe to the right newsletters that can keep you informed at a glance without being too much of a time suck. From these newsletters, do deeper dives on relevant changes in the industry. - Troy Osinoff, JUICE

9. Use data to create personalized customer journeys.

We need to continue identifying ways to utilize personalization. The holy grail of storytelling for any master brand is to leverage data and drive an extended story that evolves and deepens every time a customer interacts with a brand. - Alexander Jutkowitz, Group SJR


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