It’s Time To Mainstream ABM | Forrester

When account-based marketing (ABM) burst onto the scene in 2015, it was positioned by a number of vendors as the death of traditional marketing.  And while that controversial approach might have been great for creating buzz and drawing attention, it created significant confusion for the mainstream B2B marketer.  It’s taken a couple of years to […] [from http://bit.ly/2leQDNn]