Gillette Just Admitted They Have No Values | Forrester

I’ve held off blogging about Gillette’s “We Believe” campaign, as there are plenty of pundits praising and trashing their strategy, execution, and use of the term “toxic masculinity”. But this response published today in Fast Company reveals that Gillette made the most fundamental error of all: wading into a social issue without a strong commitment […] [from http://bit.ly/2leQDNn]