Align Martech Investments With Your Digital Transformation Strategy | Forrester

Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences. That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s Predictions 2019: B2C Marketing). Martech is a direct line to consumer touchpoints, and marketers should embrace and leverage it to drive digital […] [from http://bit.ly/2leQDNn]