Friday, September 21, 2018

Adobe Changes Its Marketing Cloud Trajectory With Marketo Acquisition | Forrester

I am still catching my breath. Adobe has agreed to acquire Marketo for $4.75 billion. The deal is the biggest in Adobe’s history, and a massive encore to the acquisition of Magento for a mere $1.7 billion in May. On the one hand, I find myself proud to be a B2B marketer — to think that […] [from]

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