Adobe Changes Its Marketing Cloud Trajectory With Marketo Acquisition | Forrester

I am still catching my breath. Adobe has agreed to acquire Marketo for $4.75 billion. The deal is the biggest in Adobe’s history, and a massive encore to the acquisition of Magento for a mere $1.7 billion in May. On the one hand, I find myself proud to be a B2B marketer — to think that […] [from https://ift.tt/2leQDNn]