Friday, September 21, 2018

Nike Scores A Customer-Values Touchdown | Forrester

Unless you were on the Appalachian Trail for a few weeks, you know what I’m talking about. I’ll start with this paragraph from our newly published analysis of Nike’s “Just Do It” campaign featuring Colin Kaepernick, called Nike Makes No Sacrifices: Judging the Nike decision is difficult because there’s so much conflicting evidence. In concept, values-based appeals […] [from https://ift.tt/2leQDNn]

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