Deadmau5 has signed a recordings deal with Kobalt’s AWAL for new music set to be released this year.
The electronic music producer has worked with Kobalt since 2016 after ending label agreements with Ultra and Universal Music.
His last two albums — Where’s the Drop and W:/2016ALBUM/. — were released through AWAL and Deadmau5 label mau5trap in 2018 and 2016, respectively.
The new deal focuses on Deadmau5’s latest project mau5ville, which will see new music and remixes released in the coming months.
Kobalt will offer a full range of services, including global marketing, campaign coordination and global distribution.
“Deadmau5 is a seminal artist, DJ, producer and most importantly, an industry pioneer,” said CEO of AWAL, Lonny Olinick.
“To work with an artist with the raw talent and clout of deadmau5 is an honor and also a testament to our capabilities in supporting visionary global superstars.”
lonny olinick, awal
“To work with an artist with the raw talent and clout of deadmau5, is an honor and also a testament to our capabilities in supporting visionary global superstars.
“Our team is very excited about this partnership and we all look forward to helping mau5ville reach new and current deadmau5 fans across the globe.”
Ron Cerrito, AWAL President, North America said of the deal: “Joel epitomizes what it means to be an independent artist today – everything from his entrepreneurial drive and work ethic to his ability to authentically connect with fans across the globe.
“He has always been a forward-thinking music pioneer, which is why we couldn’t be more thrilled about his choice to partner with AWAL again so we can help support his vision for mau5ville and help take his project to the next level.”
Music Business Worldwide