Pulse Music Group has acquired boutique music services firm Hitcher, which specializes in synch placement, marketing and music supervision.
As part of the deal, Pulse will absorb Hitcher into its film and television division. Hitcher founder Joe Rangel has been named Head of Sync, Creative & Licensing at Pulse Music Group.
The firm was formed in 2013 through a partnership between Rangel and Pulse Music Group, and has since provided licensing and marketing services for the US music publisher, including sync for all media and music supervision.
Hitcher’s client roster has also included Prince, Cash Money, Island Def Jam, Parlophone, 300 Entertainment and Universal Republic.
Rangel’s shares in Hitcher will be purchased by Pulse, and he will now oversee all aspects of sync and licensing worldwide for the company.
Scott Cutler, co-CEO of Pulse Music Group, said: “Pulse has always had a great relationship with Joe and Hitcher since day one.
“when Josh and I decided to build out our internal film and television division, bringing Joe in to lead it was the obvious decision.”
scott cutler, pulse music group
“The work that he and his team have done has been an important part of Pulse’s continued success, so when Josh and I decided to build out our internal film and television division, bringing Joe in to lead it was the obvious decision.”
Fellow Pulse co-CEO Josh Abraham added: “Synch placements, particularly in film and television, are as important now to artists’ success and longevity as they have ever been.
“Having a world-class film and TV team is crucial for us to provide our songwriters with every possible opportunity to share their music with the world.”
josh abraham, pulse music group
“Having a world-class film and TV team is crucial for us to provide our songwriters with every possible opportunity to share their music with the world.
“Joe has helped us do that for many years now and I’m thrilled he’s joining Pulse as a principal to continue working on behalf of our writers.”
Rangel said: “Our work is fuelled by the creative culture Scott and Josh created at Pulse – we have the flexibility and agility of an indie and the marketing muscles of a major.
“Our work is fuelled by the creative culture Scott and Josh created at Pulse – we have the flexibility and agility of an indie and the marketing muscles of a major.”
“Hitcher’s acquisition by Pulse is the perfect way to begin this new and exciting chapter. I’m honored to be a part of the continued growth and success at Pulse.”
Rangel previously served as Vice President of Film & TV for EMI Music Publishing, EMI-Capitol Records, and Miramax Films.
He has placed Pulse’s music repertoire with major brands including Apple, AT&T, EA, Netflix, Southwest Airlines, Old Navy and Lexus.
Synch placements Rangel has secured for Pulse writers have been featured in television shows Empire, This is Us, Insecure, and Billions, and franchise films including 50 Shades of Grey and the Fast and Furious.
Pictured L-R: Scott Cutler, Joe Rangel and Josh Abraham. Photo credit: Mekael Dawson
Music Business Worldwide