It was all quiet out there for a little while, wasn’t it?
Apple Music has just announced that it is officially introducing more music video to its platform with a new ‘extensive catalogue’ that it says makes it ‘home to the best music video-watching experience available anywhere’.
In addition to this library, Apple has announced that the platform will ‘regularly debut new, exclusive music videos from superstars and rising stars alike’.
Videos premiering exclusively on Apple Music today (March 29) include A Tribe Called Quest’s The Space Program, Beck’s Colors, Kylie Minogue’s Stop Me From Falling, Sabrina Carpenter and Jonas Blue’s Alien, and a live performance music video of “Evergreen” from emerging artist YEBBA.
Video playlists available now on Apple Music include Today’s Video Hits, The A-List: Pop Videos, Classic Dance Moves and many more.
Subscribers can also build their own music video playlists, add their favorites to their library and download for offline viewing anytime.
Meanwhile… over on Spotify.
Literally just as Apple sends out a press release to announce the above, Taylor Swift pops up on Twitter with a message for her fans:
Yep: little over two weeks after premiering what was believed to be the official video for new single Delicate at the iHeartRadio Music Awards, Swift has announced that there’s an entirely new video for the song coming this evening.
And, oh yes, it’s a complete Spotify exclusive.
All of this is happening, of course, as YouTube prepares the big reveal of its own new music streaming service, which is now expected to arrive over the next two months.
We’ve said it before, we’ll say it again: game on.Music Business Worldwide