Predictions 2018: Who Will Win And Who Will Lose Across The Media Landscape | Forrester

Media, so vital to the wellbeing of the economy, has endured a turbulent year. Marketers questioned the quality of the supply chain. Agencies reorganized to reinforce their value proposition. Ad tech continued to consolidate. Publishers scrambled to make money and keep their two sets of customers – consumers and advertisers – happy. While that short […] [from http://ift.tt/2leQDNn]