Predictions 2018: The Year Of Breakout Marketers, And Those They Leave Behind | Forrester

Forrester’s been writing about customer obsession for nearly half a decade, but until recently, most companies merely paid lip service to it. What’s changing? Marketers’ jobs security: CMOs have the shortest tenure in the C-suite and some companies like Coca-Cola are eliminating their CMO functions altogether in favor of chief growth or customers officers. We […] [from http://ift.tt/2leQDNn]