Predictions 2018: Customer-Obsessed, Data-Driven Retailers Will Thrive In 2018 | Forrester

In a world of hyper-adoption – and hyper-abandonment – successful retailing in 2018 comes down to obsessing about your customer’s experience. It’s a tall order: Digital and physical touchpoints now must work together flawlessly – yet also do what each touchpoint does best on its own. And organizations must remove silo shackles to unify disparate […] [from http://ift.tt/2leQDNn]