Thursday, October 19, 2017

What’s It Take To Make ABM Succeed? Customer Obsession! | Forrester

This past Tuesday evening (October 17), TechTarget and invited me to share some wisdom about success strategies for account-based marketing (ABM) with a couple dozen customers, prospects, and friends.  If you missed it, here’s a quick synopsis: It’s 2017. ABM was new in 2004, but not any longer.  What’s different today? It’s much easier to access and use […] [from]

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