The Data Digest: eCommerce May Be The Only Way To Challenge The Google/Facebook Duopoly | Forrester

As will be no surprise to advertising industry watchers, the duopoly of Google and Facebook once again demonstrated its dominance of the ad market following the release of their Q2 2017 earnings results. According to Forrester’s just launched Digital Marketing Tracker report, Google and Facebook accounted for 74% of both ad revenue and growth among […] [from http://ift.tt/2leQDNn]