UK-based independent music distributor SRD has allied with French company IDOL on digital distribution. The deal will see IDOL manage digital content delivery worldwide for labels repped by SRD, which include the likes of Emika Records, Spearhead Records, Four Tet’s Text Records and Toro Y Moi’s Carpark Records. On IDOL’s side, the new partnership will be led by its UK office.
Confirming the deal, IDOL chief Pascal Bittard said: “The fact both companies are truly independent makes us kindred spirits. We have always been very selective in the choice of partners that we work with, so representing some of the UK’s finest labels is a natural fit for us. There are many similarities between IDOL and SRD, and this will allow us to work cohesively and, most importantly, give the artists unique campaigns that are tailored to their individual needs”.
Explaining why he had decided to strike up a new partnership on digital distribution now, SRD boss Andy Slocombe added: “In the digital realm, arguably more than any other, we feel a duty to review our options at every contract renewal stage, such is the constant evolution in that world. As such, IDOL have been on our radar for some time now, and we committed the necessary energy to ensuring they fulfilled all of our needs in the period prior to finalising a deal. Having done so, we’re looking forward to working with them as we step up our digital presence further”.[from http://ift.tt/2lvivLP]