In common with other sites dealing with user-generated content, Facebook has to battle a constant stream of unauthorized copyright material.
When it comes to targeting infringement, Facebook has rolled out a few anti-piracy initiatives in recent years. The company has a “Rights Manager” tool that detects infringing material automatically and allows owners to take down or monetize this content.
The social media network is not done yet, though. Anti-piracy strategies need constant refinement and with a new acquisition, Facebook has expanded its expertise in this area.
Facebook has taken over the startup Source3, which specializes in IP recognition, IP licensing and rights administration services. The company is a known player in the copyright industry and its founders previously sold another startup, RightsFlow, to Google.
“Today, we wanted to let everyone know that we’ve decided to continue our journey with Facebook,” Source3 announced in a statement on its website.
“We’re excited to bring our IP, trademark and copyright expertise to the team at Facebook and serve their global community of two billion people, who consume content, music, videos and other IP every day.”
Commenting on the deal, a Facebook spokesperson informed Recode that they are excited to learn from Source3’s copyright expertise. No further details were released on the terms of the deal, and it’s unclear how much was paid.
Neither company has shared any concrete plans for the future, but it’s likely that the acquisition will be used to expand existing anti-piracy initiatives.
Among other things, the startup heavily focused on automated licensing tools. This could mean that Facebook might want to offer its users the option to license content from rightsholders and minimize copyright infringement in a positive way.
“Source3 can monitor and manage third-party IP and proactively establish licensing relationships with brands,” the company boasted on its website, before the acquisition.
“We also provide a range of scalable licensing tools, supported by a team of licensing veterans, to manage the licensing process from negotiation to real-time approvals to royalty reporting,” it added.
Time will tell how exactly Facebook will expand its anti-piracy efforts, but it’s clear that it remains a high priority for the social network.