In the digital age, having a slew of physical material on hand is no longer the necessity it once was, but having an electronic press kit has become essential, particularly when it comes to promoting, branding, and demonstrating your band's accomplishments.
In this new post on MusicThinkTank, Joe Pacheco looks at the top five reasons every artist can and should develop an electronic press kit to have at their disposal.
"An EPK is a musician’s resume. It embodies all the accomplishments, music and attitude of the artists in one easily traveled package which will resonate well with the people reviewing it. EPKs create an image for you."