Tuesday, November 3, 2020

YouTube now has 30m music and premium subscribers globally | Music Ally

YouTube’s parent company Alphabet reported another big quarter yesterday. Despite the Covid-19 pandemic’s impact on the advertising market, Alphabet’s Q3 revenues were up by 14% year-on-year to $46.17bn, helping the company to an $11.25bn net profit in the third quarter.

Within that, there were figures for YouTube advertising revenues, which grew by 32.4% year-on-year to $5.04bn in the third quarter. There was also a big new figure for YouTube’s non-ads business. “YouTube subscriptions also continue to grow. YouTube now has over 30 million music and premium paid subscribers, and over 35 million including those on free trials,” said CEO Sundar Pichai.

What kind of growth is that? Well, at the end of 2019 YouTube had more than 20 million Music and Premium paid subscribers, so it has added 10 million over the first three quarters of 2020 – just over 1.1 million a month. As a comparison, Spotify has added 20 million subscribers over that period, but from a much larger base.

There’s also some more news on how YouTube is growing its audience in one of its key markets, India. Sanjay Gupta, country head and VP of Google India, said in this video that “YouTube in India is now the most-used platform for accessing online videos in the country, with 325 million Indians tuning in month on month”.

That’s a new figure. In April 2019, YouTube said that it had 265 million monthly users in India, so its audience there has grown by nearly 23% over the last year and a half. Gupta also said that YouTube’s watch-time in India in July was up 45% year-on-year, meanwhile.


Image by Tattoboo / Shutterstock.com

Stuart Dredge

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