We reported on the return of avatar-pop artist K/DA in August: the latest evolution of an act created by games publisher Riot Games.
Now Engadget has a good feature on the comeback, and how the games company – most famous for esports hit League of Legends – has even bigger ambitions around music.
“Our main target isn’t revenue right now. That’s not what we’re really focused on. It’s really about the impact we can create,” said Riot Music Group boss Toa Dunn.
He added that the ultimate plan is to create a “thriving music universe” that sits alongside (but also intersects with) League of Legends.
“Take this year as a look at our commitment towards our passion for creating music and where that could go in the future. This is definitely the first stop in what will ultimately be a long road of future releases to come.”