Games platform Roblox’s music ambitions press on: it’s working with Columbia Music and Lil Nas X on a concert this weekend.
Well, it’s a bit more than a concert. There’ll be a pre-show event on Friday evening involving a Q&A with the artist, as well as the debut of a new video for his upcoming single ‘Holiday’.
Then on Saturday there’ll be a concert performance across multiple stages in the Lil Nas X Concert Experience world – which has already opened up for fans to explore with mini-games and other activities.
The concert takes place at 1pm PST on Saturday, followed by rebroadcasts later that night for Asia, and the following day for Europe.
As with the recent album launch party for Ava Max, Roblox will be offering virtual merchandise to fans within the Lil Nas X venue too.
However, the performance is a step on: Lil Nas X will be motion-captured for it. More than 40,000 Roblox players have already favourited the Concert Experience world.