Scooter Braun is a man with his finger in many pies, and now he’s added podcasts to his pastry portfolio. In fact, his Ithaca Holdings company has signed a podcast development deal with Spotify (described as a ‘first look’ agreement by Variety, which means Spotify will get first dibs on new shows from Ithaca Holdings).
The first show has already been announced: ‘Country Shine with Graham Bunn‘. It’ll be a twice-weekly podcast focusing on country music, hosted by radio and TV veteran Bunn and sports reporter Camryn Irwin.
Braun himself is executive producer on the project, which will be exclusive to Spotify. It’s the latest expansion for Spotify’s country-focused content: earlier this year it launched a new playlist called ‘Indigo’ to sit alongside ‘Hot Country’ and ‘New Boots’ as its genre flagships.