Sony Music Masterworks is launching a new joint venture with artist manager and tour producer Jonathan Shank to create family-centric tours and experiential events.
Under the agreement, Masterworks has acquired a majority stake in Shank’s Terrapin Station Entertainment and will work in partnership with Shank to curate and spearhead a range of live productions from Terrapin, including licensed tours and events adapted from popular multi-platform family brands.
Shank, who has previously overseen a string of family-oriented touring productions and events, including Disney Junior Holiday Party, LOL Remix Live in 360, Peppa Pig Live, The Fresh Beat Band, will lead the joint venture in tandem with Mark Cavell, President of Sony Music Masterworks.
Masterworks and Shank will also work to further grow Terrapin’s artist management business and drive career advancement for its roster of dynamic developing artists including Victoria Justice, Scarypoolparty, Maddie Poppe, Magic!, Laura Marano, and Sam Tsui.
Masterworks continues to expand its presence in the live touring business following the recent launch of its RoadCo Entertainment joint venture with The Road Company and previously announced acquisitions of global event companies Raymond Gubbay Ltd. (RGL) and Senbla in the UK.
The new alliances with Terrapin and RoadCo in the US further position Masterworks to develop, promote, and launch a range of original and innovative live family entertainment experiences globally.
Jonathan Shank has produced tours and managed a diverse roster of multiplatinum talent throughout his career.
For nearly a decade, he led the family entertainment division of Red Light Management, galvanizing the success of multiple record setting tours to the tune of over $80 million in gross box office sales and three Pollstar Award nominations during 2019 and 2020.
This year, he founded the artist management and production company, Terrapin Station Entertainment, with clients such as Victoria Justice, songwriter Scarypoolparty, American Idol winner Maddie Poppe, multi-platinum recording artist Magic!, Laura Marano, and Sam Tsui under his watch.
The T.J. Martell Foundation is honoring him with the T.J. Martell Trailblazer Award for his leadership in the industry and philanthropic endeavors.
Sony Music Masterworks comprises Masterworks, Sony Classical, Milan Records, OKeh, Portrait and Masterworks Broadway imprints.
“As a company, great entrepreneurs excite us and Jonathan is just that! They help us grow and we can help them grow with proactive support.”
Mark Cavell, Sony Music Masterworks
Mark Cavell, President of Sony Music Masterworks, stated: “As a company, great entrepreneurs excite us and Jonathan is just that! They help us grow and we can help them grow with proactive support.
“Jonathan is extremely passionate and committed, and he has a natural connection with artists and creatives.
“We’re thrilled to work closely with him and the Terrapin team to further develop our opportunities in the live space when the touring business returns and to expand our business to now include artist management for the first time.”
“With the support of Mark and our staff, there’s a tremendous opportunity to build Terrapin into one of the most competitive artist management and production companies in the industry.”
Jonathan Shank, Terrapin Station Entertainment
Jonathan Shank, Founder of Terrapin Station Entertainment, added: “With the support of Mark and our staff, there’s a tremendous opportunity to build Terrapin into one of the most competitive artist management and production companies in the industry.
“We are also sympathetic to the state of live entertainment right now. We want to be at the forefront of helping bring live experiences back to the world and shine light on the ability of new entities to build a foundation and thrive.”Music Business Worldwide