Monday, October 19, 2020

PearPop helps fans to pay for screen time with TikTok stars | Music Ally

There’s a price on everything in the influencer world, and with a startup called PearPop, that includes collaborating with your favourite TikTok stars.

The company has announced a marketplace for TikTokers to charge fans for collab posts, and according to TechCrunch it already has more than 25,000 fans signed up.

The fees are public: a duet, stitch or sound post with Coby Persin (who has 7.1 million followers on TikTok) will set you back $500, but with Anna Shumate (who has 6.5 million) it’ll only cost $100, as the two (currently) most popular creators on the site.

The TikTokers get to set their own prices and approve any content before it’s posted. “If you’re a fan trying to access your favorite TikTok star, then they can access them through PearPop instead of trying to contact a manager and pay for legal fees,” founder Cole Mason told TechCrunch.

As business models go, it’s very 2020 – but with so many on-the-up TikTokers keen to find bigger stars to give them a leg up, will probably make pots of money.

Stuart Dredge


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