Six months ago, livestreaming was in many quarters seen as a temporary sticking plaster for the shutdown of physical concerts, likely to return to a niche once the latter returned.
A lot of people have changed their tune since then: physical concerts aren’t returning anywhere near as soon as we had hoped, and successful livestreaming case are steadily mounting up to make a case for online concerts to stick around for the long term.
That in turn is fuelling a boom in innovation from and funding for livestreaming startups. The latest example is US firm Mandolin, which was behind the recent ‘Live at the Ryman’ concerts in Nashville.
Now the company has raised a $5m seed funding round from investors including High Alpha Capital and Salesforce CEO Marc Benioff.
Inside Indiana Business reported on the funding, and Mandolin’s work on features including “artist meet and greets, public and private chats, merchandise tables, watch parties and ticket sharing, and charity donation collection capabilities”.