It’s open season for acquisitions of podcasting startups whose technology and/or shows seem appealing to a bigger fish. The latest example is Voxnest, a company that makes advertising tech for podcasting, and which is now being bought by iHeartMedia. Cue adspeak!
“iHeartMedia, through Voxnest, will now be able to provide podcast advertisers with additional targetable inventory at scale by allowing the effective and efficient monetisation across an entire range of podcast inventory on this one-of-kind programmatic platform,” explained iHeartMedia.
The company already bills itself as the top ‘commercial podcast publisher’ in the US, with that business sitting alongside its traditional radio activities. It now has more than 750 original podcasts in its network, which it says are downloaded more than 251m times a month.