Monday, October 5, 2020

Fender Play nears 1m subscribers thanks to free lessons | Music Ally

Instrument maker Fender is extending a promotion offering three months of free access to its Fender Play digital guitar-lessons service.

The promo launched in April, shortly after Covid-19 lockdowns began in many countries. Fender says that the Fender Play user base has grown from 150,000 to 930,000 subscribers since then.

With the promo extended until the end of 2020, that community of learners seems set to pass one million very soon.

Fender Play launched in the summer of 2017 as a site and app with a catalogue of video lessons, and a $19.99-a-month subscription.

The service now has lessons covering guitar, bass and ukulele – Fender also recently launched a Billie Eilish Signature Ukulele instrument – while outside the promotion a monthly subscription now costs $9.99 a month, or $89.99 a year.

Stuart Dredge


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