Wednesday, September 2, 2020

TikTok adds creator merchandise sales integration with Teespring | Music Ally

Apps are fond of keeping users within the app, and creators like to ping fans all over the internet to where they can get them to pay for things. To strike a balance, TikTok has followed Youtube and Twitch in partnering with Teespring to allow TikTok’s creators to sell merch they’ve created on Teespring within TikTok, reports The Verge.

It’s the first time TikTok creators have been able to sell anything directly in-app, and there are a few challenges ahead before its planned launch later this month.  You’ll probably have already seen a fairly discreet Teespring “merchandising shelf” appear beneath Youtubers’ videos, but in Tiktok – an app laser-focussed on providing a simple, clear, endless stream of short-video content – it’s more complex.

Teespring said that they hope to find a TikTok-friendly way to house a “full shop functionality” within the app, without revealing how that will look.

VC firm Andreessen Horowitz claimed last year that “In the future, we’re all going to be shopping on video apps like TikTok… Think of them as compulsively watchable commercials — with a direct link to buy.”

Much like Twitch’s integration into Amazon Music, a music business solar system of essential apps is starting to form, and they must work with each other to stay in orbit.

We may face a future where music fans use only few choice apps to engage with music, with the expectation that every interaction they want – on-demand music, live-streaming, social connectivity, merchandise, tipping – all happen in one place. And any extra income streams that TikTok can offer is only going to make any proposed purchase even more fascinating to watch.

Stuart Dredge


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