Friday, September 18, 2020

The latest player in the lo-fi hip-hop YouTube game is… Pepsi | Music Ally

Sure, you may like round-the-clock streams of lo-fi hip-hop on YouTube from channels like ChilledCow and Chillhop Music, but wouldn’t it be nice if their animated backgrounds were more branded?

And in fact, wouldn’t the music be nicer if it had a few more lyrics about fizzy drinks?

Fear not: Pepsi has you covered. It has launched its own ‘LoFi Radio: Beats To Sip To‘ stream on YouTube, complete with original tracks including ‘Don’t Cry Over Spilt Pepsi’, ‘Pepsi Hits Different’ and ‘Wash It Down’.

So yes, it’s an endless stream of lo-fi hip-hop with lyrics about Pepsi. It’ll have to go some to compete against the giants of the genre on YouTube though.

At the time we logged in this morning (8am UK-time, admittedly, so perhaps not peak listening time in the US) Pepsi’s stream had three viewers, while ChilledCow’s biggest stream had more than 30,000, while the non-live ‘chill beats to quarantine to’ mix launched by actor and artist Will Smith five months ago has more than 10m views so far.

Stuart Dredge


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