Roxi is the UK-based music streaming and karaoke service formerly known as Electric Jukebox, which until now has found its way into people’s living rooms via its own set-top box hardware.
That’s changing: the company has just announced a deal with UK satellite broadcaster Sky to make its service available through the latter’s Sky Q set-top box too.
It’s being described as an exclusive deal: “something competitors Virgin Media and BT don’t have – and won’t have” according to Roxi.
However, the company added that it will be making its service available on “other third-party smart TVs in due course” – just not via the direct competitors to Sky “for a considerable period of time”.
The service, which includes a catalogue of 55m music tracks as well as karaoke, a music trivia game and streaming radio, will cost £6.99 a month for Sky Q customers, undercutting the standard £9.99 price for bigger streaming services.