BTS are no strangers to the gaming world, having starred in their first mobile game BTS World last year, with a follow-up (BTS Universe Story) about to launch. Now the K-Pop stars are heading to one of the biggest, buzziest games of all: Fortnite.
This Friday (25 September) they’ll be premiering a new “choreography version” music video for their recent single ‘Dynamite’ within the Party Royale mode of Epic Games’ title.
Fans will also be able to buy a pair of BTS-themed emotes (dance moves for their characters) in Fortnite’s in-game store from 23 September in preparation, with those emotes usable in all of the game’s other modes too.
Another aspect to this marketing partnership is a recreation of the original ‘Dynamite’ music video in Fortnite’s Creative mode, for fans to explore and complete challenges.
That’s been made by some Fortnite players – with Epic Games’s blessing – which shows another aspect of the game’s potential for music marketing beyond live events and emotes.
Anyone can create and promote something made in Fortnite’s Creative mode, and with plenty of players having become experts, there’s a community for artists and labels to work with.