Facebook has warned that it will stop users of Instagram and Facebook from sharing local and international news if a draft law drawn up by the Australian Competition and Consumer Commission (ACCC) is passed.
The ACCC’s planned code is designed to protect media companies, and would require Facebook (and Google) to negotiate with them for use of their content. In a post-Covid environment where newspapers and magazines are under pressure or closing, the proposal has gathered strong support from Australian media companies, who feel they have lost advertising revenue to Facebook and Google.
Google is taking an aggressive stance, telling their Youtube creators that as a consequence creators may “receive fewer views and earn less,” and warned that all Australian creators, including “music artists” may suffer “far-reaching effects” of this code.
There’s a lot to process here, and much to discuss about how we use social platforms to share information with the world. Youtube, Facebook and Instagram – not to mention news websites, and print media – are so fundamental to an artist’s career growth that the outcome of this squabble will undoubtably affect musicians in some way.