Veteran radio host Charlamagne Tha God is launching a new podcast network, in partnership with radio/streaming firm iHeartMedia in the US. It’s called The Black Effect Podcast Network, and is promising to create shows in genres including social justice, pop culture, sports, mental health, news, comedy, focusing on Black listeners.
It’ll launch its roster of 18 podcasts this Autumn, including the replay of Charlamagne’s own national radio show ‘The Breakfast Club’.
“The only way to appreciate the diversity of thought and experiences in Black culture is to build a platform for those voices to be heard. Unapologetically Black experiences, unapologetically Black thought, unapologetically Black ideas,” he said. “Black, Black, Blackity Black, Black, Black, Black. Everything Black. Black Everything.
The vision for The Black Effect is to amplify, elevate, and empower emerging and established talent. Our goal is to shift the narrative from Black creators signing transactional deals, to instead forming legacy partnerships that build generational wealth while allowing each creative to have an equitable stake in their future.”