Amazon Music is the latest streaming service to make a concerted push around music from Latin America, with its new ‘Amazon Music Lat!n‘ hub. It will offer a mix of Latin playlists, original/exclusive tracks, interview and mini-documentary videos with artists, and podcasts.
There’s also a program called ‘Rompe’ to promote emerging artists in the US, Latin America and Spain; and a content brand called ‘Raices’ which will spotlight established artists – starting with Marc Anthony.
Amazon has also rebranded its ‘Fuego Latino’ playlist as ‘Platino’ for a new global push, with separate playlist brands for new tracks (‘Hoy’), classics (‘Clasicos’ and hits (er, ‘Hits’).
Meanwhile, outside Latin music, Amazon has an exclusive EP from Neil Young. Well, ‘The Times EP’ isn’t entirely new: its tracks were originally broadcast as part of Young’s ‘Fireside Sessions’ livestreams, but have now been mastered for the Amazon Music HD service. The EP is also being sold physically via Amazon and other retailers.
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