Triller and B2B digital music firm 7digital have announced a new deal that will see the latter company providing access to its catalogue of more than 80m tracks as clips and full-length tracks.
Note, this is just about the technicalities of making the music available within Triller’s app: the actual licensing deals for that music will remain the company’s own responsibility rather than 7digital’s – although the latter company will be providing Triller with “back-end support for tracking usage and reporting to labels” as part of the 18-month contract.
This isn’t a new relationship: in 2018 Triller signed a deal for access to clips of songs from 7digital, plus reporting support. The new agreement’s addition of full-length tracks will fuel Triller’s new feature for allowing paying subscriber to stream full songs within its app.
However, Triller is still under pressure from the music publishing community: yesterday musician and activist David Lowery suggested that songwriters should be checking Triller to see if their works are made available in the app, suggesting – because major labels own stakes in the startup – that it could lead to “the mother of all lawsuits”.
US publishing body the NMPA also has Triller in its sights.