Artist-owned music and entertainment streaming service TIDAL is the latest company in the industry to get into the virtual reality game with this week’s news that TIDAL has purchased $7 million in SENSO tokens, the currency issued by VR platform Sensorium Corporation.
An Aug. 26 announcement points out that the investment is seen as a big win for both companies by establishing the Sensorium Galaxy platform as a leader in the entertainment social VR market and broadening TIDAL’s mission to provide unique experiences for fans.
With the promise that Sensorium Galaxy will “provide users with access to virtual music and entertainment concerts,” it’s a safe bet that once the Sensorium Galaxy launches in February 2021 fans can anticipate virtual concerts from a few of TIDAL’s co-owner artists, which include Jay-Z, along with Alicia Keys, Arcade Fire's Win Butler and Regine Chassagne, Beyoncé, Calvin Harris, Coldplay's Chris Martin, Daft Punk, Damian Marley, deadmau5, Indochine, J. Cole, Jack White, Jason Aldean, Kanye West, Lil Wayne, Madonna, Nicki Minaj, Rihanna, T.I. and Usher.
Brian Kean, Chief Communications Officer at Sensorium Corporation, said in a statement: “This is a very important transaction that will not only propel Sensorium Galaxy forward but could also see world-famous artists creating their own virtual music projects in Sensorium worlds.”
The announcement notes that "although VR headsets offer the best in-class immersive experience," fans will also be able to visit the Sensorium Galaxy via PC, iOS and Android apps.
Promoter Yann Pissenem, who created Ibiza nightclub hot spots Ushuaïa Ibiza and Hï Ibiza, recently joined Sensorium as visionary and the developer of the creation of the conception of Sensorium Galaxy's virtual music planet.
Sensorium Galaxy will include Prism World, the epicenter of music within the galaxy and Motion World, an "underwater world of perpetual motion and dance."READ MORE: MelodyVR Acquires Napster For $70MREAD MORE: MelodyVR: Wireless Connect Success & Live Streams From Brixton AcademyREAD MORE: Game Changer: How Travis Scott’s Astronomical Fortnite Performance Could Be The Year’s Biggest