Tuesday, August 25, 2020

Survey: 30% of musicians are planning weekly livestreams | Music Ally

Bandsintown has been one of the companies around live music that has pivoted during Covid-19 – in its case, turning its site and app into places for fans to discover livestreams by artists, as well as launching its own live channel on Twitch.

Now the company has published a report based on a survey of artists and fans using its platform. On the fan side, 73% have tuned in to a livestream during lockdown; 60% say they’d like to continue watching these events even after the restrictions on large offline gatherings are lifted; and 80% say they’d be willing to pay to watch a livestream in order to help their favourite artist.

As for artists, when Bandsintown surveyed them in April, 45% said they’d performed a livestream. Now, in August, that percentage is up to 75%.

Meanwhile, 70% are planning to increase the regularity of their livestreams in the next 6-12 months; 30% of them are planning to stream live at least once a week; and 22% have already explored fan payments, whether that be ticketing or tipping models.

Stuart Dredge

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