“Hey there, it’s Abel. How are you? So glad you could join me. I’ve been waiting for you. There’s a lot I want you to know,” The Weeknd told us this morning. Sadly it’s not an exclusive interview, but rather a new “personalised generative experience” launched for the artist by Spotify.
Its ‘Alone With Me‘ microsite gets people to log in with their Spotify accounts, with an AI-powered The Weeknd telling them their favourite track of his and when they first listened to him. The site then kicks in to his latest album ‘After Hours’. It’s the latest promotional campaign by Spotify for the album, which has generated more than 2.6bn streams on the service so far.
Spotify hosted a listening party and Q&A for The Weeknd in March when the album came out. Fans are getting used to the idea of the star taking virtual form: he recently collaborated with startup Wave and TikTok on a whizzy virtual performance that attracted more than 2m fans.
In separate news, Spotify is also launching a microsite for the Notting Hill Carnival 2020 – an entirely online event this year due to Covid-19 – with a celebration of Black music and the sound systems of Carnival.
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