The music industry is increasingly excited about the potential for ticketed livestreams, but we can’t ignore some of the risks involved too.
For example, British band Ride were forced to abandon their concert last night and apologise to fans who’d bought tickets to watch it online, after technical troubles at the venue.
Ride: Live From London was due to be broadcast “loud and fully amped from an intimate, secret location”, with fans paying £12 via ticketing app Dice to watch then take part in an after-set Q&A with the band. After kicking off the gig and then having to restart it due to “streaming issues”, Ride were ultimately forced to call it off.
“This wasn’t caused by a fault of ours or of Dice: there are insurmountable broadcast issues at the venue,” explained the band, in a tweeted apology to fans. “This goes beyond the streaming issues that some of you experienced. Because we value you giving up your time to see us play again, we will record the whole set plus Q&A and send you the link within 24 hours.”
The responses suggest that the band’s apology and remedy were received well by fans, but Dice – which also recently took some fierce criticism on its Facebook page from fans who experienced problems streaming its recent Nick Cave performance – will be examining what went wrong as a matter of priority.
If fans are paying to watch a livestream, their tolerance for technical gremlins will be limited.