Monday, August 3, 2020

One Direction and Goldie get new anniversary websites | Music Ally

One Direction and Goldie? Now that’s a collaboration made in musical heaven, possibly. Sadly they’re not working together (yet!) but they have both just got new websites to celebrate significant anniversaries.

It’s 10 years since One Direction were formed during TV show The X Factor, and their 10 Years of 1D website offers an interactive timeline of that decade, even though the band went on hiatus six years in.

Fans sign in using Spotify or Apple Music, and browse the timeline’s videos, voice notes, lyrics and image galleries, clicking to ‘like’ things as they go. At the end, those likes are turned into a personalised playlist on the streaming service they signed in with.

Syco Music tell us that the site had more than 500,000 active users every five seconds, although since that broke the tool monitoring visitors, the true figure may well be higher. The campaign also generated One Direction’s biggest ever streaming day on Spotify.

As for Goldie, it’s 25 years since his pioneering album ‘Timeless’, and its website is building up to a remastered and repackaged version of the album later this year. Fans signing up get a free track download and access to an exclusive interview, with the promise of more to come in the weeks ahead.

Stuart Dredge


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