DXB Laughs, the comedy brand of UAE promoter and marketing agency Done Events, successfully realized three sold-out performances by UK comedian Jimmy Carr at Dubai's World Trade Center, Aug. 12-14.
It was the comedian's first visit to the UAE. Carr has sold over 400,000 tickets throughout Europe over the past eighteen months. Pollstar box office highlights include two sold out nights at the SEC Armadillo in Glasgow, Scotland, March 13-14, which grossed $220,206 with 5,826 tickets sold.
His first UAE shows took place as part of the annual retail event Dubai Summer Surprises, which supported the shows in order to make them happen.
The three shows each had over 1,400 in attendance, which was the maximum capacity in Dubai World Trade Centre's largest hall, when considering the distancing guidelines. A third day was added, as demand exceeded the ticket supply available for original two dates, Aug. 13-14.
Balcony seats were priced at AED195 ($53)with both Floor & Grandstand seats priced at AED295 ($80).
According to the promoter, all Done Events team members took COVID-19 tests on site on the first day of build and received results within 24 hours.
Guests were temperature checked upon arrival into the Dubai World Trade Centre
Visitors entered through different entrances depending on their tickets. Temperature checks were in place, face masks were mandatory at all times, although pictures from the night suggest they could be taken off while watching the performance.
Seats were sanitized, with some seats left free in-between groups, seats in use were marked by a banner that was broken when ticketholders took their seats for the first time.
The food and beverage offering in an adjacent hall was available for two hours before the show and during intermission, guests accessed the menu via a QR code, only cashless payment methods were accepted on performance nights.
Queuing systems with markers to indicate the correct distances were in place at all entrances and F&B areas. Ushers made sure guests left the building in groups after the show.