How Event Planners Make Concerts Possible
The successful execution of a live concert requires much more than just a talented group of musicians. Here we explore the work undertaken by event planners in order to produce a fully fledged concert.
In this latest piece from MusicThinkTank, Kevin Gardner outlines what event planners need to do to make sure a live show successfully transitions from concept to reality.
“Promoting concerts has changed drastically in the last twenty years. In some ways, it has become easier. Flyers and pamphlets passed out by volunteers are less common, but digital promotion is becoming the dominant way to reach an audience. Band websites and social media marketing play a larger role in promotion, and promoters can complete most of their work with a computer. Although organizers have to spend less time running around to promote an act, they must find more creative ways to draw in an audience. Since online marketing has become commonplace, promoters must stand out from the competition.”