Thursday, August 6, 2020

Defected Records and Heineken get ready for a football party | Music Ally

The Covid-elongated European football season isn’t over just yet: the next three weeks will see the Champions League and Europa League tournaments play out their remaining rounds.

Now one of football body UEFA’s key sponsorship partners Heineken has teamed up with dance label Defected Records to soundtrack the rejigged tournaments.

They’ll be holding an eight-hour livestream called ‘The Kick Off’ this Sunday (9 August) featuring eight DJs broadcasting from their homes or special locations. Bob Sinclar (one of our go-to cheer-up livestreamers during the early weeks of the Covid-19 lockdown) is one of the DJs, alongside Idris Elba, Purple Disco Machine, Low Steppa, Melvo Baptise, Aline Rocha, Ferreck Dawn and DJ Monki.

‘The Kick Off’ will be broadcast on Defected’s YouTube, Facebook, Twitter and Twitch channels, as well as through Heineken and UEFA’s channels. It builds on the success of Defected’s series of virtual festivals earlier this year, which attracted 18.5 million viewers over their nine-week run.

Stuart Dredge


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