Apple may be preparing to launch its long-awaited bundles of entertainment services, with music included. Bloomberg reported that the bundles – working title: Apple One – are “planned to launch as early as October alongside the next iPhone line”.
It went on to suggest that the basic bundle will include Apple Music and Apple TV+, with more expensive tiers adding in gaming service Apple Arcade, Apple News+ and extra iCloud storage.
“The goal is to offer groups of services at lower prices than would be charged if consumers subscribed to each offering individually,” added Bloomberg. “The offerings are designed to save consumers about $2 to upwards of $5 a month, depending on the package chosen.”
What’s not included is any update on whether music labels are now on board with the idea: last October the Financial Times suggested they were “wary” of Apple’s bundle plans – the concern being over how music rightsholders’ share of royalties from such bundles would be calculated.
Meanwhile, Bloomberg’s new article also claimed that Apple is working on a “subscription for virtual fitness classes” codenamed Seymour, which would compete with Peloton’s non-hardware classes among others.
The interesting thing here is that surely Seymour would use music, in which case it could be a good licensing opportunity for music rightsholders.