We’ve written about a blizzard of new livestreaming startups in recent months, but Aloha – which is the work of Swedish ‘audio operating system’ firm Elk – is a bit different.
It’s described as “a virtual shared studio, rehearsal room, stage and or classroom with options to stream performances to audiences over social platforms” – so it’s a production tool for live, synchronised performances which can then be watched elsewhere.
“It enables musicians, producers and educators from different locations to create, rehearse and perform as if they were in the same room. The ultra-low latency service operates over high speed internet and 5G networks, allowing users to collaborate, play together live and in sync.”
There’s definitely a need for this kind of technology: artists and bands have been wrestling with latency issues when trying to livestream while playing in different locations.
Aloha uses a pocket-sized device and a companion app, and will launch a beta by the end of this year, followed by a full release in 2021.