Thursday, July 2, 2020

YouTube lands exclusive on archive Elton John concerts | Music Ally

His mammoth Farewell Yellow Brick Road tour might be on hold for now, but Elton John is making a series of archive shows available exclusively on his official YouTube channel.

The series premieres on Friday (3 July) with the stated aim of raising $500k in donations for the Elton John AIDS Foundation Covid-19 Emergency Fund. Each week, a new archive concert will be made available in its entirety, starting with gigs from 1976, 1986, 1989, 1995, 2000 and 2001.

Limited-edition merchandise lines will also be created for each show in the six-week run. John has already worked with YouTube in other ways, for example using it to announce his farewell tour in 2018, then running a competition called ‘The Cut’ for aspiring directors to make new videos for three of his most famous (pre-video-era) hits.

Stuart Dredge


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