Why Sharing Your Creative Process Is Important [Video]
While many perpetuate the idea that entertainment consumers only want to experience a refined final product, the reality is that fans and customers often wish to understand the creative process behind the thing they are consuming.
Guest post by James Shotwell of Haulix
As the Music Biz team transitions to a new office, we consider the importance of sharing our journeys with fans.
There is a myth in the world of entertainment that claims people only care about the final product. Consumers, people will tell you, only want the best version of whatever you’re trying to give them. They don’t care about how things are made or how long it takes to make them good. Your customers want what they want, and you better give it to them as quickly as possible.
That is a lie. In the world of entertainment, the journey to making something is as important as the final product. Fans gravitate towards artists that are able to express thoughts or feelings the audience recognizes, but may struggle to share. That connection is at the core of every great artist-fan relationship. The creatives that make a career out of their pursuits do so by keeping fans involved in their journey. They show them how they do what they do, and in doing so, inspire others to do things they may have otherwise not.
Music Biz, the YouTube channel for this blog, exists to share insight into the entertainment business. We create videos on music news and marketing, as well as lessons learned from famous musicians. Our goal is to help the next generation of performers better understand and navigate this complicated industry because we believe education is the key to success.
Recently, several Music Biz viewers reached out about changes they were witnessing with our content. The format remains the same, but the look of our videos is evolving, and many wanted to know what was driving the choices made behind the scenes. That lead us to create the following clip, which shares everything we’ve been foolishly keeping to ourselves.
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James Shotwell is the Director of Customer Engagement at Haulix and host of the company’s podcast, Inside Music. He is also a public speaker known for promoting careers in the entertainment industry, as well as an entertainment journalist with over a decade of experience. His bylines include Rolling Stone, Alternative Press, Substream Magazine, Nu Sound, and Under The Gun Review, among other popular outlets.