We’ve been writing about startup Weav Music since 2017, when the company co-founded by Google Maps co-creator Lars Rasmussen signed its first major label deals.
Its first app, Weav Run, was an app for runners with ‘adaptive’ music that changed according to their pace, but not just through speeding it up and time-stretching the tracks. Now Rasmussen and co-founder Elomida Visviki have announced the app’s latest move: the addition of voice coaching, which is also adaptive to the runner’s pace and progress.
There’s a video demo of how it works here.
It’s a significant move, because it enhances Weav Run as a competitor to larger fitness apps out there. But there’s a bigger picture than that: Weav wants to license out its adaptive music and voice-coaching technology to those other fitness apps: a classic startup move from being an app to being a ‘platform’.
In its recent Midemlab pitch, Weav teased a “major partnership” coming later this year on that front. Meanwhile, fitness giant Peloton was one of the investors in Weav’s $5m funding round in late December 2019.