Thursday, July 9, 2020

TikTok was world’s most downloaded non-gaming app in June | Music Ally

Analytics firm Sensor Tower has published its latest rankings for mobile apps, reporting that TikTok was the most downloaded non-gaming app globally in June 2020, ahead of Zoom and Facebook.

The company claims that TikTok was downloaded more than 87m times across Apple and Google’s app stores, up 52.7% year-on-year. However, its top two markets – India (accounting for 18.8% of TikTok’s downloads in June) and the US (8.7%) – are the ones where it’s currently facing big challenges, as we reported yesterday.

Sensor Tower also estimates that TikTok was the top grossing non-game app globally in June, ahead of YouTube and Tinder, with more than $90.7m of user spending. 89% of this revenue came from its Chinese version Douyin – and it’s only user spending, not advertising revenues.

In separate news, TikTok is under fire for a new issue: anti-semitism on its platform. A music track with lyrics about the Auschwitz death camp generated 6.5m views from various videos, including one with 6m thanks to getting picked up by TikTok’s recommendations algorithm.

The BBC reports that TikTok removed the videos the same day they were detected. “We do not tolerate any content that includes hate speech, and the sound in question, along with all associated videos, have now been removed,” said its spokesperson.

Stuart Dredge


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