New UMG, Spotify Deal Adds ‘Premium Only’ Album Releases
The new deal between UMG and Spotify gives the world’s largest music group the option of releasing new albums to Spotify Premium subscribers first.
Staggered releases, known as windowing, have long been debated by the labels and artists who receive much higher royalty payments from paid streams vs. streams on Spotify’s free add supported tier.
Staggered album releases are at UMG’s option and Spotify’s free users will get access after two weeks. Singles off those albums will ve available to all users on release.
“a new, flexible release policy”
“We know that not every album by every artist should be released the same way, and we’ve worked hard with UMG to develop a new, flexible release policy,” said Daniel Ek, Chairman and CEO of Spotify, “Starting today, Universal artists can choose to release new albums on premium only for two weeks, offering subscribers an earlier chance to explore the complete creative work, while the singles are available across Spotify for all our listeners to enjoy.”